Care/of
Vision
Personalized vitamins.
Approach
Care/of focuses on helping people build custom vitamin routines based on their unique needs. They offer personalized daily vitamin packs and powders through their direct-to-consumer business and multivitamins and blends through a retail partner. Care/of's products are backed by science and include a combination of highly-researched nutrients and traditionally used herbs. By providing honest guidance and better ingredients, they aim to help people feel empowered to make the right choices for their health.
In November 2021, Bayer acquired a majority stake in Care/of.